Privacy Policy

Last updated: October 2026

Earned is a one-to-one accountability coaching service. Earned is a trading name of KJK Holdings Pty Ltd (ABN 53 644 718 785), referred to here as "Earned", "we", "us" or "our".

Coaching only works when you’re honest with us, and that means you’ll share personal information, including information about your health. This policy explains what we collect, why, where it’s kept, who can see it, and what control you have over it. We handle your information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

What we collect

We only collect what we need to assess your application and coach you.

Contact details: your name, email address, phone number and business name.
Application answers: what you’ve told us about your goals, your habits and what’s getting in the way.
Health and wellbeing information: your habits and routines, such as sleep, energy, movement, eating patterns, alcohol, stress and screen time, and anything else you choose to share so we can support you.
Progress photos and fitness test: optional progress photos (front, side and back) and your fitness test results. We don’t collect weight or body measurements, and we don’t ask about medical conditions or medications.
Daily habits: your nightly scorecard answers, including sleep, steps, screen time, alcohol, eating habits, water, energy and headspace.
Wearable data, if you choose to share it: numbers you enter from your smartwatch or fitness tracker, such as hours slept, resting energy and active energy. We don’t connect to your Apple Health or wearable account. You type in the numbers you choose to share.
Food photos and messages: photos of meals and drinks, voice notes and messages you send us on WhatsApp.
Call notes: notes we make during and after your coaching calls.
Payment details: handled by our payment provider. We don’t see or store your full card number.
Website information: when you visit our website, standard information such as pages visited, device and browser type, and how you arrived, collected through cookies and similar tools.

Some of this, particularly health information, is "sensitive information" under the Privacy Act. We only collect sensitive information with your consent, which you give when you complete the onboarding form and sign your client agreement.

How we collect it

Almost everything comes directly from you: through our application form, onboarding form, nightly scorecard and progress check forms, on WhatsApp, by email and on our calls.

Why we collect it

To decide whether Earned is right for you.
To understand your habits, routines and patterns, and to set your Standard with you, including your movement habits.
To coach you: set your Standard, track it, prepare your private weekly report, and hold you to it.
To manage your account: booking calls, reminders, your agreement and payments.
To meet our legal, tax and insurance obligations.
To improve our service.

We won’t use your information for anything unrelated to these purposes without asking you first.

Who can see it

Your information is seen only by the people and services that need it to coach you.

Your coach. Jacinta sees everything you share. She’s the only person at Earned who sees your coaching information.
The tools we run Earned on. These include our client management and booking system (GoHighLevel), WhatsApp Business (Meta), Google Workspace (for our private tracking spreadsheets), our payment provider, and video call software. They store or process your information for us, under their own privacy and security terms.
AI tools. We use AI assistants to help review your scorecard data and prepare your weekly report. They are only given what’s needed for that task, and we choose settings that stop your information being used to train their models where those settings are available. Every coaching decision is made by your coach, not by the AI.
Your GP or another health professional, only if you ask us to, or if we believe it’s needed to lessen a serious threat to your life, health or safety.
Anyone the law requires us to share it with.

We never sell your information. We never share your photos, results or story publicly unless you’ve given us written consent, and you choose whether that’s anonymous or with your name.

Information stored overseas

Some of the tools we use store data on servers outside Australia, mainly in the United States. By using Earned, you consent to your information being stored and processed overseas by these providers. We choose established providers with strong security, but overseas providers may not be bound by the Australian Privacy Principles.

How we keep it secure

Your information is kept in password-protected accounts with two-factor authentication.
Health answers and photos stay inside our client system. We don’t copy them into email or general messaging.
Only the people listed above have access.
If a data breach is likely to cause you serious harm, we’ll tell you and the Office of the Australian Information Commissioner, as the law requires.

How long we keep it

We keep your coaching information while you’re a client.
When you finish, you can ask us to delete your photos and coaching data, and we will, except for anything we have to keep.
We keep financial and tax records, and a copy of your agreement and onboarding form, for up to seven years after you finish, for legal, tax and insurance reasons.
If you apply but don’t become a client, we delete your application after 12 months unless you ask us to keep it.

Your choices and rights

You choose what you share. Photos, wearable data and some onboarding questions are optional. Leaving them out may limit what we can track, but it won’t stop you being coached.
Access and correction. You can ask for a copy of the information we hold about you, or ask us to correct it. We’ll respond within 30 days.
Deletion. You can ask us to delete your information, subject to what we must keep by law.
Marketing. We’ll only send marketing messages if you’ve agreed to them, and you can opt out at any time.
Anonymity. You can browse our website without telling us who you are. We can’t coach you anonymously, because the service depends on knowing who you are.

Cookies and website tracking

Our website uses cookies and similar tools to make it work and to understand how people use it. This may include advertising pixels, such as the Meta Pixel, which help us measure how our ads perform. You can block or delete cookies in your browser settings.

Questions and complaints

If you have a question about your privacy, want to access or correct your information, or want to make a complaint, email us at [email protected]. We’ll respond within 30 days.

If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

Changes to this policy

We may update this policy from time to time. The latest version will always be on our website, with the date it was last updated. If we make a change that affects how we use information you’ve already given us, we’ll tell you directly.

Earned · a trading name of KJK Holdings Pty Ltd · ABN 53 644 718 785 · [email protected]